DATE
2025 SPRING
FOCUS
Toy Design, Illustration, Intellectual Property, Brand identity
A playful book of open-ended stories and magical connections
“Zoopie is an interactive animal home book designed for children, featuring an open-ended structure and a “clap and make friends” mechanism. It encourages children to take the lead in role-play and storytelling, fostering creativity and self-expression. Each time the book is opened, it becomes a new starting point for a story they create themselves.”