DATE

2023 SUMMER

FOCUS

Package Design, Illustration, Brand identity

This children’s mooncake packaging features a playful “bunny factory” theme, using cute illustrations to turn the Mid-Autumn Festival into a fun and imaginative experience for kids.

OBJECTIVE STATEMENTS

Design a bunny themed mooncake flip-top 3D gift box that captivates consumers with its interactive features and enchanting story, using visuals to appeal to a youthful audience.

DEMOGRAPHIC

KEY ATTRIBUTES

INSPIRING GRAPHIC

STYLE GUIDE

MOOBUNI

We're excited to share our meticulously crafted mooncakes, lovingly made by our team of rabbits. Choose from a variety of flavors that promise to delight every palate. Experience the passion and care in every bite of our mooncakes.

Thank you for letting us be part of your celebration.

Warm regards