2026 SPRING
DATE
Concept Development, Perspective Shifting, CAD Modelling
FOCUS
PETLOG combines a dog-perspective camera with app-based data insights, letting owners experience the world through their dog’s sight, hearing, and smell.
We believe understanding how dog see and
experience the world matters.
What if we could understand the world the way dogs
visually experience it?
What if there was a POV camera that could capture the small
moments in your dog’s life that you would otherwise never see?
Around
71 %
of households own a pet.
About
68 Million
households own at least one dog.
Around
51 %
say their pets are as important as human family members.
Around
97 %
of pet owners say their pets are part of the family.
INSIGHT
Anthropomorphizing (cognitive bias)
While dogs are increasingly treated as family members, most owners lack access to their dogs’ first-person sensory experiences, creating a persistent emotional and cognitive disconnect.
INTERACTIVE INTERFACE
Persona
Age: 25–38
Location: Manhattan (West Village, SoHo, UES, Tribeca, Chelsea)
Career: Finance, Consulting, Tech, Creative
Industry Income: $85K – $180K+
Household: Single or DINK couples
We believe staying connected to their dog’s
world is inherently valuable.
Especially for…
YOUNG PROFESSIONALS IN MANHATTAN
Long working hours
Often away from home
Emotionally reliant on their pets
Prone to feelings of guilt
Why they want to know the info petlog provided？
They want to know that, in the moments they’re not there, their dog is :
OR
They want to turn everyday fragments into a meaningful emotional archive they can revisit.
They might ask …
2 Conditions using petlog
DOG ALONE AT HOME
WITH DOG TOGETHER
If it’s not worn 24/7 — when does it matter most?
Dogs don’t need 24h surveillance.
Owners don’t want constant footage.
So what triggers wearing?
In Conclusion
PETLOG should be event-triggered, not time-triggered.
DISGN INSIGHT
Instead of designing new wearable categories,design should integrate into what dogs already accept.
SMART INTERGRATED COLLAR
Design Direction
• More stable positioning
• Cleaner product language
• Platform for future sensor ecosystem
SKETCHES & MOCKUPS
FINAL DISPLAY
See through their world.
