DATE
2025 SPRING
FOCUS
Toy Design, Illustration, Intellectual Property, Brand identity
TouTou is a customizable modular toy designed for every child to create, play with, and make their own Unique TouTou.
“Hi”
Its name is… TouTou!
There’s a little guy here trying to say something to us…
So, Who is Tou Tou?
“TouTou is a quiet friend who joins children on their adventures, created for those who love to imagine but find it hard to speak. It offers companionship through stories, expresses through gentle changes, inspires creativity and independent thinking in a tender way.”
Play Value
Persona
Consist of…
TouTou Figures
Scenario cards
User Scenario
User Scenario
Final mockup display
Process
Prototype 01: Fabric TouTou
Processing
-Difficult to easily detach and reassemble TouTou’s limbs
-Limiting customization and decorative possibilities
Prototype 02: 3D printing TouTou
Eco-friendly
Tactile
Logo
-Connection joint is fixed/Can not rotate
-The rectangular structure is too simple and tends to fall off easily
Pefer Connection Joints
Silicon Rubber
Pefer Material
Packaging
Marketing Massage
Safe
Silicon Rubber
Distribution Plan
Inclusivity
“It doesn’t speak, but it’s always there.”
